





Edward de Mas Latrie is a commercial leader with a strong track record in customer experience, enterprise relationships, and business development. He has held senior roles focused on managing complex client engagements and driving growth, bringing a practical, results-oriented approach to delivering value in customer-centric organisations. He is particularly focused on the impact of AI on CX, exploring how conversational technologies, continuity, and trust are reshaping customer engagement. Edward’s perspective centres on helping organisations move beyond transactional interactions toward more intelligent, connected, and long-term customer relationships, bridging the gap between emerging AI capabilities and real-world business outcomes.
NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organisations to innovate and act, from interaction to resolution. Trusted by organisations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organisation, delivering proven measurable outcomes.

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