Ross is Chief Strategy Officer at Somo, a leading digital product agency, now part of the CI&T family (NYSE: CINT). He’s fascinated by the relationship between the exponential growth of digital technology, the adoption and evolution of customer behaviour and the transformation of business to adapt to these new landscapes. He has spent 25 years immersed in digital as the world has evolved from desktop to social to mobile to AR, VR, AI and beyond.

Ross has been a founding member of six influential digital businesses, including Somo, Virgin Games and Tribal DDB. He helped develop the first digital property for 10 Downing Street and has advised the Department for Culture, Media and Sport on interactive media development. He’s won numerous creative and effectiveness awards for digital strategy and has been repeatedly voted in the top 100 digerati and top 50 in mobile by The Drum.