Iona Penman is the Market Design Manager at Octopus Energy.

Iona has worked in the energy industry since 2018, specialising in energy policy and market design. Over the past few years, her focus has been on unlocking flexibility across the energy system. Now at Octopus Energy, she focuses on consumer flexibility, specifically the policy and market reforms needed to unlock this at scale. Her work aims to make it easier for households and businesses to use power when it’s cleanest and cheapest. Iona believes consumer flexibility is the key to cutting bills, reducing carbon, and building a smarter, fairer energy system.