Senior audience, real commercial value:
How Itineris accelerates utility digital transformation every year at Future of Utilities
Itineris partnered with Future of Utilities to engage senior decision-makers across the UK utilities sector and demonstrate how their market-leading software improves customer engagement and business performance. The partnership aimed to strengthen brand awareness, showcase expertise in digital transformation, and generate high-quality, face-to-face conversations with utilities evaluating new technology.
The Challenge
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Operating in a highly competitive, fast-moving market, Itineris needed a platform to:
- Raise brand recognition among utility executives and decision-makers
- Demonstrate real-world outcomes from their customer engagement solutions
- Accelerate pipeline through direct, commercially meaningful conversations
Why Future of Utilities
Future of Utilities delivers market leading events, insights and content on the most critical energy and water issues, attracting senior delegates – including C level attendees from organisations such as E.ON, Eneco, National Grid and Thames Water.
“Future of Utilities consistently delivers the right audience for us – senior leaders, innovators, and operational experts – making it the ideal environment to tell our story and forge new relationships,” said Jonas De Backer, Communication Officer at Itineris.
“Future of Utilities consistently delivers the right audience for us – senior leaders, innovators, and operational experts – making it the ideal environment to tell our story and forge new relationships,” said Jonas De Backer, Communication Officer at Itineris.
The Solution
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To support their goals around market visibility, relationship development, and pipeline acceleration, Itineris partnered with Future of Utilities through a bespoke and multi-faceted sponsorship package:
- Speaking opportunities: a platform to present real-world case studies and thought leadership
- Exhibition space: sustained, high-quality conversations across the event
- Curated 1:1 meetings: targeted introductions to relevant prospects
- Pre- and post-event marketing: amplified visibility and drove traffic to sessions and the stand, significantly elevating their brand.
The Results
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Across nearly six years of participation, the partnership has delivered strong commercial and brand outcomes:
- Impactful thought leadership: consistently high session attendance and follow-up interest
- Deal acceleration: multiple opportunities progressed more quickly following face-to-face discussions
- Increased inbound interest: measurable uplift in visibility and enquiries from UK utilities
- “Future of Utilities continues to be a reliable contributor to pipeline creation and deal progression for Itineris,” said De Backer.
The experience
“We’d absolutely recommend Future of Utilities — they attract senior audiences, run well organised events and deliver real commercial value,” added De Backer. “The team are professional, proactive and genuinely invested in our success; Lewis has been my main contact for six years and is always flexible and responsive.”
Future of Utilities is now a strategic annual touchpoint for Itineris, consistently strengthening brand presence, building high‑quality relationships and driving commercial outcomes.
Hi, I'm Lewis!
I’d like to get to know your business and create a bespoke sponsorship package to meet your objectives. Get in touch!
Lewis Suckling
Business Development Manager,
Future of Utilities
Business Development Manager,
Future of Utilities
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