MAKE THE MOST OF YOUR ATTENDANCE
1. Let people know you’re attending
Why now: The people you want to meet will be checking the attendee list now. Share that you’re attending so they can find you.
Download your “I’m Attending” asset
Ready-to-post copy – choose one:
Who else is going to Energy Transition Summit? Amsterdam, March 18-19. 130 speakers, 1,600 attendees from utilities, grid operators, generators, traders. I’m confirmed. DM if you want to meet up onsite. @Future of Utilities #EnergyTransition26 https://futureofutilities.com/energy-transition-summit
Registered for Energy Transition Summit next month. 130 speakers from National Grid, E.ON, Vattenfall, Statkraft, Centrica, Octopus Energy, ENGIE – utilities, grids, traders, generators all represented. Amsterdam, March 18-19. Let me know if you’ll be there. @Future of Utilities #EnergyTransition26 https://futureofutilities.com/energy-transition-summit
I’ll be at Energy Transition Summit (Amsterdam, March 18-19) for the sessions on grid modernization and flexibility markets. If you’re working on these challenges and attending, let’s connect. @Future of Utilities #EnergyTransition26 https://futureofutilities.com/energy-transition-summit
Heading to Amsterdam for Energy Transition Summit, March 18-19. 1,600 from Europe’s energy sector. Particularly interested in nuclear deployment and energy security discussions. Reach out if you’re registered. @Future of Utilities #EnergyTransition26 https://futureofutilities.com/energy-transition-summit
I’m attending Energy Transition Summit in Amsterdam, March 18-19. Message me if you’re going. @Future of Utilities #EnergyTransition26 https://futureofutilities.com/energy-transition-summit
Tag us to boost your engagement
Company: Future of Utilities
Director: Seb Fox
Producer: Rose Shohet
2. Create your own announcement
Prefer to create your own post? Here’s what you need:
Download event logos and graphics pack
Includes:
- Event logos (high-res)
- “I’m Attending” social tile and email banner
- Event images
- Video asset
Useful event details to include:
- Date: March 18-19, 2026
- Venue: SugarFactory, Amsterdam
- Attendees: 1,600+ energy sector professionals
- Companies confirmed: E.ON, Vattenfall, National Grid, Centrica, Statkraft, ENGIE, EDP, Uniper, Octopus Energy, Fortum, Ellevio, EPZ
- Hashtag: #EnergyTransition26
- Website: futureofutilities.com/energy-transition-summit
Tag us to boost your engagement
Company: Future of Utilities
Director: Seb Fox
Producer: Rose Shohet
3. Announce your attendance on your company website
Add the event to your “News” or “Events” page. This helps colleagues and clients know where to find you in March.
Ready-to-publish press release template
Copy and adapt this for your website:
[Your Name/Your Company] to Attend Europe’s Most Significant Energy Transition Summit
Joining 1,600 energy sector leaders in Amsterdam, March 18-19
[YOUR CITY, DATE] – [Your name], [Your title] at [Your company], will attend Future of Utilities: Energy Transition Summit at SugarFactory, Amsterdam on March 18-19, 2026.
The Summit brings together senior executives from energy retailers, grid operators, generators, traders, and investors from across Europe to address practical challenges in grid modernization, energy security, and market transformation.
“[Your quote about why you’re attending – what you’re hoping to learn or who you want to meet]”
The two-day event features over 130 speakers from organizations including E.ON, Vattenfall, National Grid, Centrica, Statkraft, and ENGIE, with sessions covering grid infrastructure, nuclear deployment, flexibility solutions, industrial decarbonization, and energy trading.
Quotes you can use from our team:
“Energy Transition Summit has become essential for energy sector professionals navigating Europe’s infrastructure modernization. The quality of attendees – actual decision-makers from retailers, grids, traders, generators and investors – makes it the place where real partnerships form.”
— Sebastian Fox, Director, Future of Utilities
“We’re seeing unprecedented interest from both established utilities and innovative challengers. The conversations happening at this event directly influence how Europe’s energy infrastructure evolves.”
— William Thornton, Producer, Future of Utilities
“This is where Europe’s energy ecosystem does business. The concentration of retailers, grids, generators, traders and investors in one place for two days creates opportunities that don’t exist elsewhere.”
— Rose Shohet, Lead Producer, Future of Utilities
About Future of Utilities: Energy Transition Summit
Energy Transition Summit brings together 1,600+ senior energy professionals from across Europe to address practical challenges in grid modernization, energy security, and market transformation. The 2026 event takes place March 18-19 at SugarFactory, Amsterdam.
For more information: futureofutilities.com/energy-transition-summit
4. Add to your email signature
The easiest promotion – every email you send reaches your network.
Download email signature banner
Simple text alternative:
Attending Energy Transition Summit | March 18-19, Amsterdam | [link to event] | See you there?
5. Maximize Your Time Onsite
Post during the event: Real-time posts get higher engagement than retrospective summaries. Fellow attendees will see your posts and find you at the venue.
Four moments worth sharing
- Arriving in Amsterdam
- Opening session highlights
- Mid-event connection
- Closing/travel home post
1) Arriving in Amsterdam
(Recommended – actually works best for connections)
When: Day before or morning of March 18
Why this works:
Other attendees traveling see your post and reach out to connect. You’ll usually get comments and DMs from people also attending who want to meet up. This is your best chance to schedule last-minute coffee meetings or find each other onsite.
Copy ideas:
“Amsterdam for Energy Transition Summit tomorrow. Two days of sessions on grid modernization and flexibility markets. If you’re attending and want to connect on [specific topic], message me.”
“In Amsterdam for Energy Transition Summit. Here until March 19. Looking to connect with people working on [specific challenge/topic]. DM if you’re around.”
“Arrived in Amsterdam for Energy Transition Summit (March 18-19). 1,600 from Europe’s energy sector. If you’re attending and interested in discussing [specific topic], let me know.”
Even simpler:
“Amsterdam for Energy Transition Summit. Here March 18-19. Message me if you’re attending – happy to connect.”
What works:
- Direct invitation to reach out
- Mention when you’re there (some arrive early)
- Specific topic makes it easier for people to message you
2) Opening session insights
(Recommended – post during morning break)
When: March 18, after opening session (around 11:30am)
What works:
- One specific statement from the opening session that changed your thinking or confirmed a trend you’re seeing.
Example 1:
[Quote or insight] – [Speaker name, title, company] in opening session today at Energy Transition Summit
Why this matters: [One sentence on relevance to your work/sector]
Alternative approach:
Share one chart or statistic from a slide (if photographed from your seat), and how it will change your approach moving forwards
3) Mid-event connection
When: After a meaningful conversation or session
What works:
- Share what you learned from a specific person, not that you met them. The photo is optional – the insight is what matters.
Structure:
[Specific insight] – conversation with [Name, Title, Company] at Energy Transition Summit.
[Why this matters or what you’re doing with this information]
Optional: Include photo if the person agrees and it feels natural.
4) Closing/travel home post
When: End of day 2 or next morning
What works:
- Two specific takeaways and one action you’re taking as a result.
Example:
“Two meaningful days at Energy Transition Summit with 1,600 from Europe’s energy sector.
Two things standing out:
- [Specific technical/market insight] – multiple conversations with [type of companies] confirmed this
- [Specific trend] – data from [Company/Speaker] session
Scheduled follow-ups with [type of people] on [specific topic]. Heading back to [your city] with clear next steps on [specific project/challenge].”
Alternative shorter version:
“Energy Transition Summit done. Key insight: [one specific statement].
Heard this from multiple [job titles] at [types of companies]. Changes how we approach [specific challenge].
Following up with [number] new contacts on [topic].”
Tag us to boost your engagement
Company: Future of Utilities
Director: Seb Fox
Producer: Rose Shohet
Post-Event: Turn Your Attendance into Content
The connections and insights you gain are valuable – share them to extend the ROI of your attendance.
Three formats that work:
- Linkedin Post – Key Takeaways
- Company Website – Event Summary
- Newsletter – Deep Dive
Format 1: LinkedIn Post – Key Takeaway
(Highest engagement – post within 24 hours)
Structure:
- One specific insight you learned
- Who said it (tag them – name, title, company)
- Why it matters for your business/industry
- Photo from the event
Example:
“[Specific quote or insight] – [Name, Title, Company] at Energy Transition Summit yesterday.
This changes how we think about [specific application]. Here’s why: [2-3 sentences on business impact]
Valuable two days connecting with [types of people you met]. Already scheduling follow-ups with several colleagues on [topic].”
Format 2: Company Website – Event Summary
(Post within 1 week)
Post could include:
- What you learned
- Key speakers/sessions you attended
- Connections made
- How insights will inform your work
- Include event photo
Example opening:
“[Your name], [title] at [company], attended Future of Utilities: Energy Transition Summit in Amsterdam on March 18-19, joining 1,600 energy sector professionals from across Europe.
Key insights included [2-3 specific takeaways from sessions], with particularly valuable discussions on [specific topic] from speakers at [companies].
‘[Your quote about what you learned or who you connected with]’ said [Your name].
The Summit featured over 130 speakers from organizations including E.ON, Vattenfall, National Grid, and Statkraft, covering grid modernization, flexibility solutions, and energy security.”
Format 3: Blog/Newsletter – Deep Dive
(For thought leadership – post within 2 weeks)
Choose one angle:
- “5 Trends from Energy Transition Summit That Will Impact [Your Sector]”
- “Key Insights from 1,600 Energy Leaders in Amsterdam”
- “What I Learned at Europe’s Energy Transition Summit”
Guidelines:
- Mix insights from sessions with your own analysis
- Credit speakers by name and company
- Include 2-3 photos from the event
- Focus on practical takeaways, not generic observations
- Reference specific companies and numbers where relevant
Structure:
- Context: What the event was and why you attended
- 3-5 key insights (with speaker attribution)
- What this means for your sector/company
- Connections made or next steps
Questions or need something specific?
Need custom assets? Different dimensions, your company logo added, specific session graphics – just ask.
Not sure what to post? Send us a draft – we’ll give you feedback on what resonates with this audience.
Email us: [email protected]