Teele Niidas is a seasoned marketing professional with over a decade of experience in both the private and public sectors. Throughout her career, Teele has demonstrated her ability to build and lead marketing teams from the ground up, developing comprehensive business and growth strategies for startups, university spin-offs, and mature companies alike. Notably, she has achieved remarkable success even in challenging circumstances, navigating projects with minimal budgets while aiming for multimillion-dollar revenues. Currently, Teele is positioned at the forefront of a deep technology startup UP Catalyst specialising in the production of green carbon materials derived from CO2 emissions.