In her current role as COO at Rebel, Penelope is interested in how technology can be leveraged to innovate, and how a for-profit commercial entity can act in the public and social good. In recent years, Penelope has marketed and developed new technology startups, and sees the synergies with the energy sector as an area ripe for innovation and change. She has prior experience in finance as an analyst on the structure and model of consumer-facing businesses.