Patricia is a certified customer experience professional and member of the CXPA.

Patricia has managed the end-to-end product and customer lifecycle across a wide range of industries, such as shipping, logistics, distribution, mining and utilities.

In Customer Experience Management her areas of expertise are customer understanding, transformation, design, planning and strategy. Her passion to deliver Human Centricity for customers and employees alike has guided her into Emotions management to maximise business value and customer loyalty.

Patricia has also held in the past Commercial Management roles in companies such as Maersk, where she implemented customer mix strategies and Rio Tinto where she monitored all global commercial activities together with developing and communicating a sustainable marketing strategy for a product portfolio.