Mike Shirley joined SmartestEnergy in March 2014 to head up Marketing, Customer Experience and Product Development. He brings a technology experience from the fast-moving telecoms sector to help SmartestEnergy innovate to deliver a consistent and differentiated customer-led service proposition.

Mike led the development of the UK’s first certified 100% renewable electricity supply product, in conjunction with the Carbon Trust and  continues to support SmartestEnergy’s emerging Asset Optimisation capability, ensuring that customers are brought on the journey at the pace their capability and the commercial opportunity justify.