Driven by a passion for the sustainable and intelligent use of energy resources, Íris Baldursdóttir has worked for over 20 years in the power sector. She founded Snerpa Power to transform the way power intensive industries use electricity, activate their flexibility potential and accelerate the energy transition. She has held various leading positions at ENTSO-E and at Landsnet, the Transmission System Operator for electricity in Iceland. She started her carrier in Sweden, working for ABB on international, high voltage projects. Íris holds a Master’s degree in electrical engineering from the Royal Institute of Technology in Stockholm. In 2020-2021 she finished an AMP (executive education) at IESE in Barcelona.