Daniela Haldy-Sellmann joined SAP in January 2013 starting in Communications and CSR before transitioning into Key Account Sales in Vienna and Dublin, USA and later on in the SAP HQ in Walldorf, Germany.

After 8 years various sales and presales manager roles, Daniela took over responsibility for the Oil, Gas and Energy as well as Utilities Industry globally. She and her team define the Energy & Utilities Strategy, the solution management and the global Go-to-Market.

In addition to this role, she serves as Mentor and Business Coach of social as well as IT start-up’s like startsocial and SAP.iO Foundry. Daniela is an advocate for diversity and inclusion driving and supporting initiatives like Women in Tech, the Industry Customer Advisory Women Network and mentoring various talents within SAP.