The Challenge
“While Quadient is well-known across many sectors for driving exceptional customer experiences, we hadn’t done much work in the utilities space and needed an impactful way to raise brand awareness and make the right connections. I had worked with MarketforceLive in my previous role, and I was extremely happy with the results we achieved so when it came time to start planning event activities at Quadient, their Future of Utilities event was top of my list.”
The Solution
“I had a kickoff call which included highlighting our pain points, understanding what we did in more detail and how we could get maximum ROI on brand awareness and lead generation. Our Account Manager Sarah took into account what we needed to achieve for each vertical and designed a bespoke proposal to meet our objectives. Our sponsorship package included a range of activities designed to boost our visibility with influential utilities players, including one-to-one meetings and a speaking slot to showcase our knowledge and raise our brand.”
The Results
“We reached all of our goals and targets from the event, quite easily. In fact, we exceeded all targets by 100%! We received over 10 opportunities, had over 100 productive conversations and greatly increased our brand awareness within the utilities sector. We received a lot of attention straight after our speaking session, with prospects visiting our stand wanting to find out more about us and how we can help them. All-in-all, our ROI was fantastic.”
“We had a great experience working with the Future of Utilities team. Our Account Manager, Sarah, makes everything possible and is always willing to go that extra mile for us. She understands exactly what I am hoping to achieve, and she delivers. I would highly recommend Future of Utilities to anyone looking for brand awareness and quality lead generation in the utilities sector. I look forward to working together more and continuing to deliver fantastic results!”
Monica Dougall
Senior Demand Generation Manager
Quadient
Hi, I'm Sarah from the case study!
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